Job TypeFull-timeDescriptionROLEThe Marketing Manager is responsible for the successful management of primarily Marketing and Advertising program and projects from start to finish including project planning, project status reporting, scope development and timelines with business channel stakeholders, external resources, and the marketing team. The primary duty of the position requires the ability to exercise discretion and independent judgement with respect to all projects in the Marketing department. Projects include platform vetting / onboarding media partner, third-party vendors, affiliate marketing, marketing collaterals, email creative, property signage, traditional and digital paid media, marketing automation, and other projects as they arise. While this role focuses on consumer facing marketing effort, he/she also oversees internal communications and materials related to employee communication and partnership with departments for employee related efforts such as recruitment, employee programs and events, content, etc in partnership with internal departments. This person also monitors / handles the day-to-day operations of the marketing team to ensure progress in moving forward and proper procedures are followed. This role is responsible for managing 3-4 team members, it is important that this role cultivates the skills and growth of his/her team members and provide day-to-day support in their responsibilities, manage schedule, and to ensure that deadlines are met.RESPONSIBILITIESThis individual can effectively combine stakeholders’ business objectives with our shared marketing capabilities to deliver relevant marketing recommendations and strategies, provide guidance, and coordinate with the internal marketing team and three to four direct reports to achieve the execution of those strategiesThis role requires strong organization in a fast-paced environment meeting deadlines yet maintaining a high level of quality.• Manage marketing projects throughout their lifecycle with company’s internal agency. Accountable for ensuring projects are delivered according to requirements within agreed time frame, budget, quality, and objectives.• Lead, manage and responsible for the success of our Impact Affiliate program. Develop and optimize marketing plan and outreach efforts to our affiliates to grow retail and minivac reservations.• Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments. Lead the execution of marketing programs from start to finish, leveraging internal support and driving collaboration.• Provide support for the Director of Marketing on tasks, projects, and larger marketing initiatives. Proactively take on new projects and explore/test new channels and initiatives to continue to grow our Marketing efforts.• Actively research and engage in select department meetings to report progress, as well as capture, clarify and communicate on related marketing production projects.• Responsible for understanding companies’ goals and to provide strategic recommendations based on full funnel approach.• Collaborate with a variety of cross-discipline team members to manage the delivery of interactive solutions including paid media advertisement and digital efforts, web, email, social media, mobile, and paid media campaigns and other marketing campaigns.• Department primary POC for each business channels, 3rd party vendors, agencies, etc for marketing / project management matters.• Suggest, design, and implement digital projects to meet target KPIs.• Manages on boarding of new platforms (e.g Salesforce, Impact).• Building sustainable relationships and partnerships with other key players such as vendors, advertising agencies, and creative artists as per the need• Accomplish multiple deadline-sensitive projects as determined by management.• Keep inventory of production output, materials, and content.Requirements• 3 to 5 years of Marketing Experience required• Bachelor’s degree or higher in Marketing or relevant field• Previous experience managing a team• Marketing/Advertising agency experience is a plus• Working knowledge of Microsoft Office applications including SharePoint• Basic HTML editing Skills• Ability to design in Canva• Familiarity with print and design terminology to work with Designers• Knowledge of digital and print production file and experience with working with print and mail vendors• Excellent organizational and communication skills; verbal and written• Ability to manage budget, vendor PO and invoicesREVENUE/BUDGETARY/STAFF RESPONSIBILITY• Responsible for traditional media and collateral spend and support media spend of $5 Million• Directly manages 3 Marketing Coordinator and 1 Internal Communication SpecialistWork Posture Requirements:• Sitting: Constantly• Standing: Frequently• Walking: Frequently• Driving: Occasionally• Bending (from waist): Occasionally• Crouching (squat): Occasionally• Kneeling: Occasionally• Crawling: N/A• Climbing (stairs): Frequently• Climbing (ladder): Occasionally• Twisting: Rarely• Reaching: Rarely• Wrist Motion: ConstantlyCarrying Requirements:• Items Carried: signage and collaterals• Distance: In the office or through the resort• Times Per Day: Rarely• Maximum Weight: 10 LBSMoving/Lifting Requirements:• Items Moved/Lifted: marketing collaterals, signage, props• Times Per Day: Rarely• Maximum Weight: 10 LBSMoving/Lifting Levels/Heights:• Floor: Rarely• Knee: Rarely• Waist: Rarely• Chest: Rarely• Overhead: RarelyPush/Pull Requirements:• Item Name: dolly for marketing collaterals, signage or props Frequency: RarelyEnvironmental Conditions:• Inside/Outside: Yes• Hot/Cold Temperatures: Yes• Wet: No• Noise: No• Power Equipment: No• Traffic Hazards: No• Chemical Hazards: No• Heights: No• Dust: No• Close Quarters: No• Fumes/Odors: NoEEO/Drug Free WorkplaceSalary Description$55,000-$65,000 p/year
https://www.mediabistro.com/jobs/allthetopbananas-group/job/76390729-marketing-manager-yes-companies
