ET DigiPlus Fest 2023India stands at the threshold of incredible digital-led growth this decade. With a current user base of 700+ million Internet users, and the second-highest digital media consumption in the world, the nation is propelling itself into what experts are describing as its ‘Digital Decade.’As per an industry report, Indian AdEx is set to reach INR 1,46,450 crore by the end of 2023, with digital accounting for 56% of the total ad spends. A myriad of factors – increasing number of digital-first consumers, rapid adoption of smart devices, and affordable data – are driving digital marketing spend. The digital landscape brings brands closer to consumers, helping them connect and engage with them through more personalised channels. As the popularity of personalization, mobile marketing, and emerging technologies such as Generative AI continue to rise, brand custodians are confronted with an open question: How can they ensure sustainable growth in India’s dynamic digital landscape?Witness the biggest congregation of industry stalwarts discussing the ongoing trends, challenges, and future opportunities in the digital marketing industry at the 5th Edition of ET DigiPlus Fest at The Leela Ambience, Gurugram on November 24. The day-long summit will feature stellar keynote addresses by Sushant Dash, CEO, TATA Starbucks; Abhijit Chakravorty, MD & CEO, SBI Card, and Katrina Kaif, Actor and Founder, Kay Beauty.The summit will feature multiple segments including panel discussions, standalone sessions, and featured case studies, covering a variety of topics – Revolutionising Affiliate Marketing, Mastering Mobile Marketing, The Role of Conversational Commerce in Transforming Customer Engagement and Experiences, and many more. Here’s a sneak peek into what delegates can expect:Triumphing with Generative AI in Digital MarketingFrom personalisation at scale to creating content real-time in large volume, Gen AI is touted to be the next big thing in marketing. But it is not that simple. What are the promises and perils of Gen AI in marketing? First-party Data for Hyper-Personalisation: Unveiling the Secrets to Successful Omni-channel Customer EngagementIn the past – marketers relied on web browser cookies to create personalised experiences. However, in the advent of a cookie-less world, first-party data will be more relevant than ever. In a world where people are becoming increasingly conscious about data privacy – what lies ahead for marketers?Decoding India’s Digital Marketing Metamorphosis: A Branding OdysseyThe advent of new technologies, widespread access to the Internet and smart devices, changing consumer behaviours, and the dynamic nature of digital platforms have created a challenging yet exciting journey for brands. Decode how marketers steer their brands to greater heights and build strong brand identities in the digital space. The summit will host distinguished speakers from prominent brands such as Pernod Ricard, Britannia Industries, MakeMyTrip, Nestle, Mondelez, Amazon, Booking.com, Unilever, Lenskart, YES Bank, JioMart, and many more.The other speakers of the event are Ahshad Jussawalla, Vice President and Business Head, Haptik; Amit Doshi, Chief Marketing Officer, Britannia Industries; Anindita D Veluri, Director Marketing, Adobe; Anubhav Soni, Head Customer Success, Business Messaging India, Meta; Manan Jain, Group Chief Growth Officer, The Good Glamm Group; Mansi Khattar, Head- E-Commerce, Nestle; Nipun Kaushal, Chief Marketing Officer and Head CSR, YES BANK; Nitin Sethi, Chief Digital Officer – Consumer Businesses, Adani Group; Pierre De Greef, Chief Digital Marketing Officer, Pernod Ricard; Pooja Baid, CMO, Versuni India; Raj Rishi Singh, Chief Marketing Officer and Chief Business Officer – Corporate, MakeMyTrip; Samir Ratanjankar, Senior Vice President, JioMart; Shikha Lal, Sr Director New Business Models & E-Commerce Data & Analytics, Unilever; Shivani Srivastava, Head of Ad Sales, PhonePe Ads; Shreesh V, Director of Product, PhonePe Ads; Smerth Khanna, Business Head of E-Commerce and Modern Trade, Dabur India; Vednarayan Sirdeshpande, Director – Consumer Digital, Mondelez India; Aruna Daryanani, Director & Head of Business, Amazon miniTV; Amit Gujral, Chief Marketing Officer, JK Tyre and Industries; Bharat Sethi, Founder and CEO, Rage Coffee; Gaurav Mehta, Chief Marketing Officer, Noise; Kapil Sharma, Director, Growth Customer Sales, Amazon Ads India; Sonia Kaul, VP – Product Marketing, Karix; Amarinder Singh, Senior Director, Virtuous Digital; Tushar Khurana, Founder, Perfora; Deepak H., Partner and Country Head, Ipsos and Sachin Vashishtha, Chief Marketing Officer, Paisabazaar.The fifth edition of the ETBrandEquity DigiPlus Fest has been supported by Adobe and PhonePe as Presenting Partners; Amazon Ads, WhatsApp and Onextel as Powered By Partners; Karix as In Association Partner; Haptik, OnexAura, CleverTap, and Virtuous Digital as Co-partner; Paxcom and XOXODay as Exhibition Partner; Supported by Startup India; Ipsos as the Knowledge Partner and Lenskart and The Whole Truth as our Gifting Partner.Click here to Register!The business of streaming has moved to a new playing field — advertising video on demand (AVOD). With advertising revenue subsidising costs, viewers get premium content for cheap, or even for free. Javed Farooqui looks at the new disruptor in town and what an ad-supported streaming model means for the OTT landscape.
Published On Nov 23, 2023 at 07:56 AM IST
Join the community of 2M+ industry professionals
Subscribe to our newsletter to get latest insights & analysis.
Download ETBrandEquity App
Get Realtime updates
Save your favourite articles
Scan to download App
https://brandequity.economictimes.indiatimes.com/news/digital/the-stage-is-set-for-the-biggest-confluence-of-brand-leaders-at-the-5th-edition-of-et-digiplus-fest/105423038