Sales mediated by Romania’s 2Performant up 76% y/y in Q2

July 4 (SeeNews) – Romanian affiliate marketing company 2Performant [BSE:2P] said on Tuesday that its platform mediated 690,000 sales in the second quarter, 76% more compared to the same period of 2022.The total value of intermediated sales rose by 45% on the year to 31.4 million euro ($34.2 million) in April-June, 2Performant said in a statement.The number of clicks sent by 2Performant affiliates to the platform’s online stores reached 25.4 million in the second quarter of this year, marking an annual increase of 36%. Commissions generated by intermediated sales rose by 41% on the year to 1.9 million euro in the second quarter.Affiliate marketing is the process by which an affiliate earns a commission for marketing products of another company.The company’s focus on increasing the quality of its ecosystem led to an annual decrease of 39% in the number of affiliates, with customers and active relationships decreasing by 22% and 25%, respectively. Despite the decline in absolute numbers, average results per category saw annual increases in the second quarter, with the average number of sales soaring by 189% per affiliate, 126% per customer and 134% per active relationship.The yield of affiliate marketing budgets was up 4% in the second quarter, as every 1 euro invested by stores in commissions brought sales of 16.5 euro. The conversion rate reached 2.7% in April-June, up from 2.1% in the same period of last year, while the average earnings of affiliates rose 3% on the year to 4.48 euro per 100 clicks (EPC).The average sale value fell by an annual 17% to 45.5 euro, as inflation influenced spending habits and the share of pharmaceuticals, whose average value typically is lower, grew.In June, 2Performant said its platform has intermediated 1.1 million store sales since the start of 2023, which is the fourth consecutive year with over 1 million intermediated transactions.2Performant is a technology company established in 2010, which develops and manages its platform for affiliate marketing. It has been listed on the AeRO market of the Bucharest Stock Exchange since December 2020.2Performant shares changed hands 0.27% lower at 1.88 lei ($0.41/0.38 euro) as at 1146 CET on Tuesday on the Bucharest Stock Exchange.($=0.9176 euro)

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