NEW YORK, Dec. 2, 2022 /PRNewswire/ — Trafilea, the e-Commerce group that builds and expands transformative manufacturers on-line and the mum or dad firm of size-inclusive shapewear and intimates manufacturers Shapermint and Truekind, signed an settlement to accumulate The BodCon, the primary and solely annual digital convention centered on physique confidence and the motion in direction of radical self-acceptance, and its corresponding BodPod podcast. Financial phrases of the transaction weren’t disclosed.
Jess Hunichen and Emily Ward, co-founders of The BodCon and Shine Talent Group
The BodCon
This acquisition is well timed as a result of 65% of individuals imagine our society has much more work to do to turn into extra physique optimistic and size-inclusive (supply), and as a result of rise of the alarming “heroin stylish” thin-is-in development (supply). With the goal to construct purposeful manufacturers that positively affect our society, Trafilea has already been a pioneer in physique confidence. Shapermint launched in 2018 with the mission to empower their group to rejoice their form and put on confidence. Having garnered 8 million clients since its launch, Shapermint gives a rising assortment of supremely comfy SupportiveWear for each physique, which incorporates bras, shapewear, underwear, leggings, and extra, at reasonably priced costs.
The BodCon was co-founded in 2021 by Jess Hunichen and Emily Ward, co-founders of Shine Talent Group, a worldwide expertise administration and influencer relations company, after they witnessed the unbelievable conversations happening within the social house round physique confidence. Hunichen and Ward sought to amplify these voices and additional the affect of this motion. The BodCon has since turn into the preeminent, award-winning convention centered on physique confidence and self-love. Garnering media protection from Forbes, Entrepreneur, E!, People, and extra, The BodCon and BodPod have featured extremely acknowledged audio system and company, corresponding to Jameela Jamil, actress & creator of inclusivity platform I Weigh; Sarah Nicole Landry, physique confidence activist behind @thebirdspapaya; #effyourbeautystandards creator Tess Holliday, and celebrated plus-size mannequin, Hunter McGrady. Hunichen and Ward will proceed to remain on board following the acquisition, and The BodCon will function as a standalone model.
Commenting on the acquisition, Santiago Zabala, Trafilea Co-Founder and CEO, stated: “The BodCon is an ideal complement to Trafilea’s model portfolio. It will contribute enormously to Shapermint’s longstanding mission of empowering folks to rejoice their form and put on confidence. We’re excited to develop The BodCon and Shapermint’s vibrant and passionate communities constructed on physique confidence, empowerment and self-love. We stay up for scaling the convention and podcast by leveraging Emily and Jess’s in depth community of impactful content material creators, manufacturers, and supporters.”Hunichen and Ward stated, “The BodCon staff is happy to hitch the Trafilea household and is aware of that The BodCon will thrive below its management. Trafilea has invested considerably in furthering the physique confidence motion by its merchandise and campaigns, making it an extremely aligned accomplice. We really feel strongly that Trafilea’s assets and worldwide attain will enable The BodCon to turn into a fair bigger and extra highly effective voice throughout the physique confidence group.”The subsequent BodCon annual convention will happen Sunday, March 5, 2023. For extra data, go to TheBodCon.com.
About Trafilea
Trafilea is an e-commerce group that builds direct-to-consumer world manufacturers, all powered by significant functions. A pacesetter of the DTC intimates & attire digital transformation, Trafilea delivers experiences, launches actions, and lights up communities of thousands and thousands within the US and worldwide. The staff consists of fast-paced and impressive doers, data-driven thinkers, passionate entrepreneurs, and tech innovators from world wide, working hand-in-hand to remodel industries by fixing issues and bettering lives. Remote since its inception, Trafilea’s remote-working panorama permits for its quick progress and world expertise throughout its manufacturers, giving strategy to its title as one in every of Forbes’ Top 25 Companies For Remote Jobs.Media Contact:Jourdann Lubliner of Electrify PR[email protected]SOURCE Trafilea
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