Compliance agency Rightlander has doubled down with Swedish affiliate Tradedoubler, aiming to enhance the responsible playing measures taken inside its affiliate marketing.
By Tim Poole
Rightlander offers compliance instruments for associates throughout the playing business, focusing on a discount in “model injury and low-quality visitors.”
This new partnership will see Rightlander monitor Tradedoubler’s accomplice websites, social media, e mail, on the spot messages and extra.
It will moreover monitor reside affords – making certain model tips are adopted and merchandise are precisely priced and described.
James Maley, Tradedoubler Director International, Publisher & Network, stated: “Tradedoubler is happy to change into a shopper of Rightlander; we stay up for establishing a fruitful relationship as our dedication to sturdy community high quality grows.”
In October, Rightlander launched the “Smart Workbench” – designed to closely cut back marketing compliance workload.
Ian Sims, Rightlander Founder, added: “We’re clearly delighted to have such a longtime and prestigious identify in affiliate marketing on board as a shopper.
“Rightlander has put a great deal of focus in 2022 on creating compliance instruments to assist networks and marketplaces present content material compliance for their retailers and shoppers, a course of which has brought about explicit issues in regulated markets.
“Discovering new writer content material, monitoring it repeatedly for compliant copy, and our new Screen product for evaluating affiliate content material is on the core of our community proposition and endorsements corresponding to this are very rewarding.”
Responsible playing throughout the affiliate sector has for a while been extra of a gray space than it’s for operators and suppliers.
As such, the commerce physique Responsible Affiliates in Gambling was fashioned in May 2019.
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