Q&A with Leadstar Media: Named ‘Affiliate of the Year’ at EGR Operator Awards

Leadstar Media was topped ‘Affiliate of the Year’ for delivering excellent leads to the online marketing trade on October twenty eighth. At the EGR Global Awards, the Oscars of iGaming, which was hosted in London, a number of awards had been handed out in numerous classes equivalent to Casino Operator, Sports Betting Operator, Rising Star, Affiliate of the Year and Safer Gambling Operator of the Year. 
But Leadstar got here out on prime with the following assertion from the judges: “Leadstar Media has the steadiness of the firm method and outcomes. There are good issues about their efficiency and conversion charges, which is obvious of their quantity. The affiliate has a breadth of markets throughout fairly a number of areas, and income is rising at fee. It has come out of nowhere and has not been showy. It has constructed up an unbelievable enterprise and stood out amongst everybody else on many ranges. The method Leadstar Media runs the enterprise by hiring junior employees, selling from inside and operating a clear enterprise is revolutionary in its personal proper.”
We caught up with CEO Eskil Kvarnström who shared his ideas on the firm’s success, what it means to be acknowledged by the trade and what the future holds for Leadstar Media.
First of all congratulations on being named Affiliate of the Year. How was the awards night for you?
Thank you, thanks, thanks, far too variety. The awards night was nice because it was, it’s good to satisfy our companions and folks in the trade throughout these occasions. Obviously it obtained even higher after I heard Leadstar Media was named the Affiliate of the Year. 
Why do you suppose you gained this yr?
It’s exhausting to pinpoint one cause for it as we’ve been taking massive steps the previous yr in a number of areas of the enterprise. We have expanded into a number of new markets and launched 10+ new merchandise in numerous verticals, sending beneficial site visitors to our companions at scale. All of which, I believe, play a component. 
But, extra importantly, we’ve doubled down on our beliefs in how a corporation must be constructed and run for long-term success and that’s proven in the excellent outcomes we ship to our companions.
Leadstar Media is a corporation the place each member has possession of their merchandise, the place earlier expertise doesn’t matter, the place studying is a central half of the work and the place nice progress alternatives exist. Who can say that they’ve a 24-year-old Senior search engine marketing Specialist who informed me that he may have been a pizza supply man if it wasn’t for Leadstar Media?
And I have to say that every one of the individuals at Leadstar Media have taken on that accountability in an effective way. Everyone from the product crew, account administration, HR and never least recruitment for locating the proper individuals, has labored exhausting for our imaginative and prescient. I’d wish to thank all of them for the success we’ve loved and I’m satisfied we now have the proper individuals right here to proceed that pattern going ahead.
How vital is it to get this recognition from the trade, do you suppose?
On the one hand it’s not vital at all actually, successful awards shouldn’t be how we measure success at Leadstar Media. At the identical time, I’d be mendacity if I mentioned it doesn’t really feel good and it is extremely flattering and enjoyable that trade colleagues are noticing us and what we do. We are situated in Stockholm, removed from the iGaming hubs that many others in the trade function in. For that cause, it feels particularly good to return residence with an award and present the crew that our efforts don’t go unnoticed. 
Can you speak about the success you’ve had and the way you managed to get to the place you’re as we speak?
I really consider that our method to constructing a corporation is what makes us profitable and units us other than a lot of the competitors. We have an infinite mindset, which implies nothing we do is for short-term achieve. Rather, we continually construct for the future and that goes for creating new and creating present merchandise in addition to our recruitment philosophy. 
We recruit skills that we see potential in and develop them into stars. Once they turn out to be consultants of their respective fields they will train new individuals approaching board. This permits us to scale our enterprise rapidly whereas preserving high quality excessive in each training and product improvement:  “academics” have been by way of the identical course of as new starters and know what it takes to make a product profitable.  
You’ve been on this trade since 2009, what would you say it’s that makes an affiliate nice?
It’s exhausting to say, I don’t suppose there’s one option to be a fantastic affiliate. Everyone has totally different approaches and objectives for his or her companies. One factor everybody has in widespread is that we wish to ship high-value results in our companions and that is an space I consider we excel.
Keeping an in depth relationship with our companions is one other vital factor. Communication and transparency are key on this trade, not least as a result of of the many various (and sometimes altering) rules, we should comply with. 
I realised early on that you could by no means be happy and decelerate. This trade attracts expert individuals and in case you take it simple others will overtake you. You must innovate and to not lose your need to ship nice outcomes over a protracted interval of time. We don’t have an finish objective. Our intention is to all the time create higher merchandise as we speak than yesterday and that’s the place our co-workers’ ardour stems from. And ardour is vital for us.
What does the future appear to be for Leadstar Media, any plans you possibly can share?
We are on trajectory proper now and we’ll proceed to develop much more in the future. We are usually not happy but, it simply retains getting extra enjoyable to do that. Without going into particulars, our plan is all the time to make our merchandise higher than they had been yesterday in all markets that we function. Happy guests make us pleased.
In phrases of particular product launches, we lately went stay with our fifth product in the US, Miscasasdeapuestas.com/us, in order that will probably be a spotlight market transferring ahead. 
Right now we’re in the center of the World Cup which may be very thrilling from a betting level of view. Actually, we’re in a powerful sports activities interval typically and it will proceed for some months, which is nice for us as we’re robust in the sports activities betting vertical. Other than that, we’ll proceed to develop, create new merchandise and rent extra gifted individuals that may assist us take the subsequent step in the Leadstar Media journey. 
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