DENVER–(BUSINESS WIRE)–Mountaingate Capital (Mountaingate) portfolio firm Acceleration Partners (AP), the main world partnership advertising company, has introduced it’s bolstering its influencer advertising choices with the acquisition of Influencer Response, one of many trade’s first direct response-focused influencer companies, and Volt Agency, a boutique efficiency advertising agency specializing within the development of direct-to-consumer (DTC) companies. Influencer Response and Volt had beforehand merged in May of 2022. This strategic acquisition marks AP’s fourth since partnering with Mountaingate in 2020, and the second of this 12 months.
The deal makes Acceleration Partners the world’s solely company with the power to ship end-to-end affiliate, influencer, and partnership providers at scale.
“The depth of our newly mixed choices is unmatched within the trade. Beyond the instant enhancements to our influencer apply, this acquisition considerably will increase our capability to help new and current clients with a full vary of outcome-driven advertising alternatives,” mentioned Matt Wool, CEO of Acceleration Partners.
Influencer Response and Volt each carry important strengths to the Acceleration Partners platform. These embody Volt’s distinctive influencer amplification capabilities, which marry influencer content material with highly effective paid social methods to drive further consciousness and maximize affect throughout channels, and Influencer Response’s superior influencer program administration capabilities that allow manufacturers to successfully run and measure large-scale influencer campaigns.
“Influencer and internet affiliate marketing are converging now greater than ever. We’re excited to be part of forces with Acceleration Partners to enhance our collective worth by providing a full suite of built-in options that assist manufacturers take their performance-based applications to the following degree,” mentioned Josh Butowsky, Founder of Influencer Response.
“We are thrilled to have the chance to companion with Acceleration Partners and supply our experience in influencer amplification,” mentioned Ryan Waranauskas, founding father of Volt. “By becoming a member of underneath one firm, we’re making a one-stop store with the potential to revolutionize partnership advertising.”
About Acceleration Partners
Founded in 2007, Acceleration Partners is the acknowledged chief in partnership advertising and a six-time Global Performance Marketing Award (GPMA) winner within the “Best Affiliate and Partner Marketing Agency” class. Acceleration Partners manages applications in 40+ international locations for greater than 170 manufacturers together with Target, GoToMeeting, Noom, ButcherBox, and Reebok. Acceleration Partners’ totally distant world workers of 300+ maintains a singular deal with delivering distinctive outcomes; and delivers deep and data-driven experience in all key partnership advertising ways, together with affiliate, influencer, content material, mass media, and B2B companion advertising. In addition, Acceleration Partners has obtained awards for its efficiency and distinctive tradition, together with “Best Agency” and “Best Team in Performance Marketing (“Performance Marketing Awards”), US Changemakers (“PerformanceIN”), “Best Workplaces” (Inc.), “Best Places to Work” (Glassdoor), and “Most Committed to Work-Life Balance” (Digiday). For extra info on Acceleration Partners, go to www.accelerationpartners.com.
About Mountaingate Capital
Mountaingate Capital, a Denver-based non-public fairness agency investing within the advertising providers, enterprise providers, specialty distribution and specialty manufacturing sectors. Mountaingate makes a speciality of constructing and empowering corporations with sturdy development potential and engaged management groups and has been honored for 4 consecutive years by Inc. Magazine as some of the founder pleasant non-public fairness corporations. Mountaingate’s deal with natural development coupled with its confirmed customer-centric buy-and-build strategy and shared fairness possession with administration creates extra worth for the top buyer, whereas forging stronger, extra collaborative, and extra profitable partnerships with administration groups. Mountaingate targets investments in new platform corporations with $5 million to $25 million of EBITDA, in addition to add-on acquisitions of any dimension. For extra info on Mountaingate, please go to www.mountaingate.com.
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