Adding Token’s Real Utility and Value – A Guide for Emerging Crypto Projects

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The token utility is a elementary operate of any crypto mission. The core idea of cryptocurrencies and DeFi is not only to mint a token and facilitate common buying and selling however moderately to create a digital asset that holds actual worth and utility. This is what differentiates crypto from different belongings like shares and bonds.
Cryptocurrencies are supposed to operate like liquid belongings in a completely digital setting with out the intervention of any centralized entities. Therefore, any token should have a sure stage of utility. Users ought to be capable to use their belongings to hold out a variety of features on the related blockchain community.
Whether it’s permitting items and providers to be bought utilizing the tokens, governing a protocol or accessing different funding and earnings choices, so long as a sure stage of utilization or utility is ensured, a token will maintain a big worth.
Every crypto mission in improvement should innovate a mannequin that generates a utility worth of its native token or foreign money. There are completely different approaches to how this may be achieved, which I’m going to overview within the passages beneath.
Project options increase
Project-based boosting – the method of incentivizing customers to carry the token as a part of their funding portfolio – is among the most difficult methods of increase token utility. The effectiveness of this technique is determined by the mission’s prospect.
If it has a well-defined imaginative and prescient, an influential consumer base and its idea is an effective match for the market, then creating utility by way of function boosting is possible.
Suppose a mission can not appeal to and have interaction a stable consumer base. In this case, this technique received’t be efficient, as customers is not going to see the worth in together with the token as part of their portfolio.
There are additionally a number of different fashions of making utility worth by way of function boosting. Some crypto initiatives develop partnerships and collaborations with manufacturers to offer promotions for customers transacting with their tokens.
There are additionally bounty campaigns the place customers are incentivized to take part in numerous actions related to an ICO (preliminary coin providing).

Token liquidity administration
Liquidity administration is among the finest methods for creating utility for a brand new token or selling it within the trendy DeFi market. In crypto, liquidity administration refers to how simply a token could be exchanged for different belongings.
For occasion, tier-one cryptocurrencies equivalent to Bitcoin (BTC), Ethereum (ETH) and USDC stablecoin have excessive liquidity, as they are often seamlessly swapped for different tokens or fiat currencies by way of most exchanges.
High liquidity is the borderline definition of utility, as liquid markets appeal to essentially the most customers. Ultimately a token has no worth if it could possibly’t be simply traded or swapped for different belongings.
The conventional DeFi method to growing a token’s liquidity is incentivizing liquidity swimming pools with token rewards. This boosts the inflation of the token, main customers to promote into the liquidity pair that the token was incentivizing.
However, a extra trendy and sustainable method to liquidity administration is rising – the AMM (automated market maker) method that enables digital belongings to be traded robotically utilizing liquidity swimming pools with out permission.
Creating utility by way of governance
On-chain governance is among the rarest methods of producing utility for a token. It refers to a decentralized mannequin the place holders of a selected token can vote, suggest new concepts and take part in implementing adjustments to a blockchain community.
Establishing a governance mannequin can elevate a token’s worth by making it an integral a part of all decentralized actions on the blockchain. Users holding the token can take part in impactful and actionable choices.
Take Uniswap, for instance. The decentralized alternate has created a governance mannequin the place UNI token holders can retain the precise to vote on the alternate’s choices, entry unique options and obtain incentives in alternate for offering liquidity.
But how can crypto initiatives set up a governance mannequin utilizing their native token? To obtain this, initiatives have to develop into a DAO (decentralized autonomous group).
For new rising initiatives, the easiest way of doing that is by way of platforms the place any new mission can create proposals for cryptocurrency customers to vote on.
Traditionally, new crypto initiatives need to create and promote an infrastructure to realize new customers and create a polling system to ascertain a DAO. Such platforms permit initiatives to hunt out their most dedicated members who maintain their chosen cryptocurrency and ask them to make choices.
They do that by not sending the transactions to a blockchain. It’s a low-cost and simple method of introducing your crypto enterprise as a DAO.
Staking as a utility function
One of the most effective strategies of making utility worth for a token is staking. It’s no shock that crypto is risky. For long-term hodlers, sitting again and ready for their crypto belongings to go up in worth could be irritating and redundant. Staking, nonetheless, permits crypto holders to generate passive earnings.
Users can deposit and stake their tokens on funding platforms and earn high-interests. By permitting token staking, new initiatives can considerably improve utility by making a method for customers to realize a passive earnings from their holdings.
Tier-one cash equivalent to ETH, SOL and ADA all have a excessive staking market cap – one of many causes for their excessive utility worth.
Buybacks – much more utility
Buybacks are a moderately distinctive however efficient method to creating worth for a token. It is a course of the place crypto platforms use part of their income to purchase again and burn tokens from customers.
The automated provide and burn mechanism can usually result in a token’s inflation, in the end slumping its worth. Buybacks permit initiatives to manage inflation and even set off deflation, thereby offering an upward drive for its worth, growing the token’s worth.
Binance, for one, makes use of buyback to drive the worth of its native BNB token. The firm employs 20% of its income to purchase again and burn BNB tokens each quarter, thus lowering its general provide.
In conclusion, including utility worth to a token ought to be the prime purpose of any crypto mission. New crypto ventures ought to perceive their tokenomics mannequin and consider which method can sustainably elevate their token utility.

Iakov Levin has over 5 years of expertise in delivering technically-complex initiatives, with a give attention to blockchain, crypto, fintech, DeFi and CeDeFi. He has a deep and huge experience in cognitive science, startups, product administration, system creation and improvements.
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