For an business with partnerships and relationships at its core, the affiliate marketing online world is shockingly siloed. Media sellers and programmatic ad-tech firms have a protracted historical past of collaboration in areas like requirements and measurement. Organizations like the Interactive Advertising Bureau have devoted working teams the place companions and rivals come collectively to brainstorm and enact innovation, tackle business ache factors and discover options that finest serve all events concerned—and we ought to be taking a web page out of their ebook if we need to attain our full potential.
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A Group Like the IAB Can Standardize Affiliate Marketing
