Triple-layered advert fraud safety for manufacturers, businesses and advert networks TrafficGuard has inked a brand new settlement with RavenTrack, an internet gaming affiliate.
TrafficGuard Inks a Deal with RavenTrack
TrafficGuard and RavenTrack have fashioned a brand new partnership to assist betting manufacturers and advertisers spend much less on internet online affiliate marketing by avoiding fraud. To that finish, TrafficGuard will leverage its full-funnel multipoint Affiliate Protection Product to analyze end-users engagement, intent and propensity. As a end result, the corporate will present manufacturers with a clear view of their promoting actions, which they will use to enhance their returns.
TrafficGuard’s affiliate product is provided with personalized filters that assist makes positive associates don’t overstep operators’ phrases and circumstances. As per the present deal, TrafficGuard’s answer will likely be built-in into RavenTrack, thus serving to manufacturers and advertisers who use their software program get optimized outcomes.
The new deal is available in response to the large progress on-line playing and sports activities betting has skilled. Currently, estimates imagine that a few quarter of the worldwide inhabitants likes to wager on sports activities in a market which will yield as a lot as $127 billion a 12 months by 2025.
Affiliate advertising is a technique that many manufacturers use to shortly develop their buyer base. However, the aforementioned progress has created a really aggressive market that has, sadly, turn into the house of many scammers. And it’s TrafficGuard’s goal to forestall precisely these scams. The answer is ready to cease many kinds of invalid site visitors, together with anonymized site visitors, cookie stuffing and area spoofing.
TrafficGuard Fights for a Healthier Digital Space
Matt Sutton, TrafficGuard’s chief government, famous that the large enhance the iGaming business skilled amid the pandemic allowed many “dangerous actors” to be part of the fray. However, TrafficGuard is there to put a cease to this and is greater than keen to mitigate the harm by the fraudulent actions.
Through our Affiliate Prevention and integration into RavenTrack, we would like to allow the manufacturers and advertisers utilizing their market-leading software program to get their optimized and correct ROAS with the suitable information, on the proper time.Matt Sutton, CEO, TrafficGuard
Sutton famous that TrafficGuard’s options exist to assist affiliate platforms reminiscent of RavenTrack ship optimistic enterprise outcomes to their prospects.
Adam Rowley, RavenTrack’s managing director, added that his firm acknowledges the necessity for correct monitoring. Because of that, his workforce is delighted to be part of forces with TrafficGuard and additional enhance the standard of RavenTrack’s merchandise.
Our shoppers already reap the rewards of our fraud prevention monitoring, and the partnership between RavenTrack and TrafficGuard will see our prospects profit from TrafficGuard’s premier experience throughout advert networks, particularly supporting prospects within the world gaming and sports activities betting arenas, thereby serving to us additional our mission of guaranteeing the very best efficiency for our prospects.Adam Rowley, MD, RavenTrack
TrafficGuard not too long ago unveiled the same answer for social media. TrafficGuard Social is aimed toward eliminating fraud from platforms reminiscent of Facebook. The answer will roll out in 2023 and can increase to cowl the most well-liked social media platforms.
https://www.gamblingnews.com/news/trafficguard-to-power-raventrack-with-affiliate-protection/
