How to Earn Passive Income Through Affiliate Marketing and AdSense

Brittani Cunningham launched her travel-inspired candle enterprise and YouTube channel final 12 months.
She’s bought almost $10,000 in candles and earns tons of a month by way of online marketing.
Here’s how she makes use of passive earnings streams on YouTube to increase her earnings.
Brittani Cunningham was climbing her method up within the movie and TV industries in 2020, working in consumer relations and recruiting on the units of reveals like “Power,” “Jessica Jones,” and “Pose.” But when the pandemic left her job at a standstill, she pursued a brand new ardour: making travel-inspired candles and documenting her entrepreneurial journey on social media. In March 2021, Cunningham launched her startup, Lit City Candles — the candle scents are based mostly off journeys Cunningham has taken all over the world, together with to Paris and Jamaica. Seven months later, she relaunched the model after tinkering with the manufacturing course of and began chronicling her experiences as an entrepreneur on her YouTube channel. Today, her neighborhood of 10,000 subscribers watches her weekly movies recapping occasions she attends or a day in her life as a small-business proprietor.Cunningham has bought simply shy of $10,000 value of candles since her launch, a determine Insider verified with documentation. Beyond product gross sales, Cunningham usually earns tons of of {dollars} a month, totaling hundreds a 12 months, by way of further earnings streams like Google’s AdSense promoting program, online marketing, and partnership offers. Cunningham instructed Insider concerning the significance of constructing a YouTube neighborhood as a small-business proprietor. This is an as-told-to story that was edited for size and readability.YouTube might help you construct connections with clients and fellow enterprise house owners

Cunningham images and edits all of the model’s pictures.


Before my candle enterprise, I used to be excited by journey and had a YouTube channel devoted to that a part of my life. During quarantine, after I began making candles based mostly on locations I’d visited, it made sense to fuse all of it collectively on-line.The advantage of YouTube is the neighborhood that I’ve constructed round my model. It’s helped improve model consciousness, share my story, and enable viewers to join with each me and my merchandise. When I showcase the intricate components of operating Lit City Candles — like designing my themed packaging and getting ready for native pop-up outlets — viewers get to see how a lot effort I put into my enterprise. The encouraging feedback I obtain show to me that, even with a distinct segment enterprise, there may be an neighborhood and buyer base on the market.The most essential factor I’ve discovered from rising my channel is that you’ve to be actual and trustworthy as a result of folks can see for those who’re not. That consists of being susceptible. If I’m speaking a few pop-up occasion, and it did not go properly, I’m going to say so. If I do not make any gross sales, I’ll inform my viewers and share what I discovered and what I’ll do otherwise subsequent time.This technique has helped folks join with me. And constructing that connection leads to not solely constructive feedback but in addition extra paying clients, extra trustworthy suggestions, and extra real alternatives down the street.An on-line presence can lead to profitable connections 

Cunningham shares movies every week on her YouTube channel “Britt by Design.”

Screenshot, YouTube

Posting on-line has additionally helped me generate gross sales. For instance, a former coworker of mine came upon about my enterprise by coming throughout one in every of my movies. They ended up shopping for my first-ever bulk order, value almost $3,000. When I filmed a video concerning the expertise and posted it, it carried out rather well and introduced me much more gross sales.YouTube additionally helps with public relations and outreach for my model. Because of my on-line presence, manufacturers and candle producers began reaching out to me for collaborations and sponsored partnerships.YouTube provides entrepreneurs the chance to earn passive earningsAside from paid partnerships, I make a number of different streams of passive earnings from YouTube. For instance, I earn cash by way of Google AdSense, or when Google adverts present up on my movies. I additionally lately began utilizing affiliate hyperlinks, the place I embrace product hyperlinks within the description of my movies and earn cash if a follower purchases that merchandise. That method, if I’m speaking a few candle product that somebody decides to purchase, I get one thing out of that.As a enterprise proprietor as we speak, you are going to have to be on social media to market your corporation. So I counsel all entrepreneurs to benefit from the choice methods platforms might help help you and your model. On YouTube, I’ve a comparatively small variety of subscribers, however I’m ready to make a great chunk of cash off my channel with that small neighborhood that I constructed.

Recommended For You