Common Sense Networks has promoted Sharon Kroll Cohen to function chief advertising officer of the corporate, which operates the youngsters streaming service Sensical. She beforehand served as VP of promoting for Sensical, a job she has held since December 2021.
Kroll will continues to report to Common Sense Networks CEO Eric Berger, who introduced the elevation on Monday.
“Sharon has been instrumental within the trajectory of Sensical’s success and by extension, the success of Common Sense Networks,” Berger stated. “She is an exceptionally gifted, strategic, and results-driven government whose contributions and imaginative and prescient have been important to our work in redefining digital experiences for teenagers.”
Cohen will proceed to be based mostly in New York and handle model technique, together with content material and efficiency advertising; social media advertising; public relations, occasions and awards; client insights; and person acquisition and buyer lifecycle advertising throughout earned and natural channels.
Cohen additionally oversees editorial partnership packages and internet affiliate marketing with Sensical’s gadget companions, and can assist with Common Sense Networks’ transfer towards constructing extra age-appropriate content material from creators.
Sensical options curated movies from studios, YouTube and TikTok creators and podcasts by way of greater than 60 topic-based programmed channels.
Prior to Sensical, Cohen served as exec VP at Nickelodeon Experiences, overseeing the model’s growth into lodges, theme parks, dwell exhibits and theatricals, festivals, and model activations. She spent 20 years at ViacomCBS (now Paramount Global) in a wide range of roles.
“We imagine that Sharon’s management has made all of the distinction as we develop our best-in-class enterprise, one that is still dedicated to activating significant and lasting change within the youngsters’ media ecosystem.” Berger added.
https://variety.com/2022/tv/news/common-sense-networks-sharon-kroll-cohen-chief-marketing-officer-1235375608/
