Affiliate and promoting compliance specialists, Rightlander.com have introduced an total product enhancement to assist their growth into new markets together with Affiliate Networks and Platforms, Digital Agencies, Forex, Telecommunications and Utilities.
The transfer follows Rightlander’s expertise and success within the iGaming vertical, the place numerous parallels may be drawn between buyer challenges, advertising and marketing laws and accomplice tips. These embrace the necessity for trustworthy advertising and marketing in addition to buyer acquisition channels that advertising and marketing partners derive site visitors from, comparable to web sites, social media, engines like google and e-mail.
The new portal has been developed with enter from main manufacturers of their sector comparable to Awin to assist purchasers successfully evaluate and rectify advertising and marketing infractions detected by Rightlander.
Alex Parmar-Yee, UK Strategy Lead at Awin, says: “ We selected to work with Rightlander to improve our means to perform writer audits primarily based on the necessities of particular person advertisers. It was necessary to have a accomplice who was ready to accommodate the wide range of wants from our purchasers relating to areas comparable to content material accuracy, provide intelligence and publicity monitoring. The instruments offered have allowed our consumer groups to perform necessary housekeeping extra effectively, in order that much more focus may be devoted to technique and account administration.”
New options have additionally been launched to assist save purchasers time, scale back threat and develop their partnership applications with confidence. These embrace Screen, which permits purchasers to consider the net content material of new affiliate candidates as a part of their suitability checks, and Verify that helps purchasers to be sure that their promotions are reside on authorised websites and linking to the right touchdown pages.
This is as well as to Rightlander’s core options that assist purchasers to Discover undisclosed content material and constantly Monitor partners for correct and compliant advertising and marketing worldwide.
Rightlander’s new modular portal permits purchasers to section and prioritise outcomes by enterprise goal and advertising and marketing channel (web sites, social media, PPC advertisements, video streaming, Telegram and e-mail) and gives a complete checklist of API integrations to ship knowledge to a consumer’s techniques.
The answer gives focused scanning by frequency (every day, weekly, month-to-month) and compliance problem (e.g. required T&Cs or prohibited textual content) per URL alongside with innovative expertise to scale back false positives, minimise time spent checking infractions and streamline the remediation course of.
Ian Sims, founding father of Rightlander.com, provides: “Having the chance to fine-tune our product with such a excessive profile accomplice has been unbelievable. The evolving nature of internet affiliate marketing and the emergence of influencers, coupled with an ever-increasing array of laws and promoting advertising and marketing tips in several shopper verticals has heaped an enormous compliance workload on advertising and marketing groups.
“Awin put Rightlander via a 6 month trial interval earlier than deciding on us as their advertising and marketing compliance accomplice and we’re delighted that our monitoring software program has saved them a lot time and helped them to resolve so many extra compliance points.”
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https://www.telemediaonline.co.uk/rightlander-partners-with-awin-to-accelerate-growth-into-new-markets/
