Marketing our privacy products while preserving privacy 

Marketing our privacy products while preserving privacy 

When we launched Mozilla VPN, a quick and easy-to-use VPN, it was in a market crowded by firms making guarantees about privacy and safety and we believed our fame for constructing products that provide help to maintain your info protected would make our product stand-out. To date, tens of 1000’s of individuals have signed as much as subscribe to our Mozilla VPN, which offers encryption, device-level safety of your connection and knowledge every time you might be on the internet.

As we proceed to search for new methods to develop our viewers, we noticed that a lot of our opponents used affiliate marketing online as a solution to get individuals to purchase their service. The problem is that affiliate marketing online is an area rife with tons of knowledge assortment practices. At Mozilla, on-line privacy has at all times been certainly one of our high priorities. We knew that to ensure that us to pursue affiliate marketing online we must do it in a clear manner with as little information as doable to supply individuals with the most effective privacy doable. 

Prioritizing privacy proper from the beginning with affiliate marketing online

You’re available in the market for a brand new telephone and begin by doing analysis on critiques websites, then choose one of many website’s high selections and click on on the hyperlink to purchase? This is an instance of affiliate marketing online. Essentially, a trusted media website is giving their thumbs up so that after you click on on the hyperlink to purchase they receives a commission for that referral. Companies use affiliate marketing online as a way to leverage well-known publishers to deliver consciousness of their products and drive individuals to purchase. 

Data assortment occurs when individuals’s info is shared as soon as they click on on a hyperlink both by way of a writer’s website or utilizing an influencer’s code. There is an attribution tagged to that hyperlink or code in order that the writer or influencer will get credit score for sending that consumer to the corporate’s website. During that transaction, info like an IP tackle or another extra information concerning the particular person is handed by way of a 3rd social gathering, an affiliate community companion. 

At Mozilla the place we prioritize individuals’s privacy, selecting the best affiliate community companion was our first step. We chosen Commission Junction as a result of they’ve expertise within the VPN class and have been prepared to collaborate with us to construct a privacy-forward answer for attribution. 

Together with our engineering group we built-in affiliate marketing online in a manner that was designed to restrict information switch and assortment. We solely accumulate and go the info essential to credit score an affiliate community companion with the subscription they helped us get. We use a server-to-server integration to stop leaking consumer IP addresses. Our code is open supply to make sure transparency round this information. 

We inform individuals about this upon accessing our web site and individuals who don’t want to see this information collected can choose out.

Upon accessing our web site, you may choose out if you do not need this information collected

This method is in line and a mirrored image with our lean information practices and our privacy promise.

Since the launch of our affiliate marketing online program in April, we proceed to judge firms who’re aligned with the identical values that we embody and signify the most effective of the online.

Now out there with a seven-day risk-free trial

Summer is simply across the nook and as you start planning your trip, whether or not you’re staying in a resort or renting a house, or touring between airports or espresso retailers, you may have peace of thoughts utilizing Mozilla VPN wherever you might be. Mozilla VPN encrypts your connection defending your privacy and concealing your location. You can really feel protected figuring out that Mozilla VPN doesn’t log or promote your information. Starting this month we’re providing a seven day-free trial for cell units (Android and iOS) so you will get safety “on-the-go” wherever you browse the online. 

Building privacy products at Mozilla

We know that it’s extra essential than ever so that you can be protected, and so that you can know that what you do on-line is your personal enterprise. Developed by Mozilla, a mission-driven firm with a 20-year monitor file of preventing for on-line privacy and a more healthy web, we’re dedicated to innovate and produce new options to the Mozilla VPN. By subscribing to Mozilla VPN, customers help each Mozilla’s product improvement and our mission to construct a greater internet for all. 

Check out the Mozilla VPN and subscribe at this time from our web site.

Device-level encryption from a reputation you may belief Try Mozilla VPN

For extra on Mozilla’s privacy products:

https://blog.mozilla.org/en/products/mozilla-vpn/marketing-our-privacy-products-while-preserving-privacy/

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