NEW YORK–(BUSINESS WIRE)–Sports Gambling Guides (SGG), the elite social media sports activities advertising firm that was lately shortlisted for Sports Affiliate Of The Year on the 2022 SBC Awards, has introduced it’s obtained an extra $2 million in second spherical funding from buyers together with Astralis Capital.
Having launched in 2020, SGG was established by a father/son duo and now boasts a younger however vastly skilled group of 17 entrepreneurs amongst its ranks. Offering a daring new tackle typical online marketing, the corporate specializes in social media and now represents a community of 800+ Twitter and Instagram content material creators / influencers with a mixed viewers of twenty-two+ million followers.
Astralis Capital, in the meantime, is a enterprise capital agency devoted to figuring out and investing in transformative companies in the digital gaming area through its Astralis Fund I LP, an iGaming, Sports Betting and Digital Gaming-focused Venture fund, co-managed by Tisno Onggara and Evan Meya. The group’s focus has all the time been on supporting modern administration groups at compelling early-stage corporations, whereas additionally offering the strategic steerage and trade connectivity required to assist them maximize stakeholder worth.
Given the profile and trajectory of SGG, it’s not laborious to see why they had been chosen by Astralis and others to obtain additional funding. In the previous two years, the corporate has established itself as one of many three largest U.S. sports activities playing accounts on Instagram as nicely as one of many high 10 on Twitter.
With every day postings that obtain tens of millions of impressions in focused markets throughout the U.S., SGG has steadily expanded its shopper database to incorporate big-name sports activities betting manufacturers like FanDuel, DraftKings, BetMGM, PointsBet and extra, as nicely as main Daily Fantasy Sports operator, PrizePicks.
With extra main companions in the pipeline for 2022, SGG is at present licensed in all authorized on-line betting states in the U.S. and will probably be trying to develop into extra as and when new jurisdictions open up. In addition to its disruptive method to traditional online marketing, the corporate has additionally been praised for the cost-effective nature of its enterprise mannequin and the worth it offers to companions.
Troy Paul, Co-Founder and President of Sports Gambling Guides stated: “We’re delighted to have been chosen for funding by Astralis Capital and lots of different extra buyers. The determination by all of those teams to finance our enterprise is testomony to the good work we’ve achieved up to now and the truth that we share an analogous imaginative and prescient for development going ahead.
“Over the approaching months, we intend to repay the religion buyers’ have proven in us by increasing our shopper database and offering participating social media content material that reaches an even greater viewers. We’re trying ahead to working thrilling campaigns that return even better worth to our companions.”
Evan Meyer, Managing Director at Astralis Capital Management LP “Since their launch in 2020, SGG has quickly and judiciously constructed a major presence in the affiliate and promoting area. With their increasing product functionality set, influencer / follower bases, we imagine SGG could be a associate of alternative for a variety of advertisers to achieve passionate and dependable sports activities and playing fans”
ENDS
Editor’s Notes
About Sports Gambling Guides:
Founded by a father/son duo in 2020, Sports Gambling Guides has quickly established itself as the main social media online marketing firm in the U.S. Made up of a group of 17 visionary entrepreneurs, SGG has redefined the best way companies take into consideration online marketing by making social media its most important focus. SGG at present represents or owns a database of over 800 content material creators, which means for its steadily rising secure of promoting companions, one click on reaches 22 million sports activities followers.
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