Publisher Spotlight: Stylight | MarketScreener

Publisher Spotlight: Stylight

Stylightis the world’s main on-line search platform that assist internet buyers in 16 international locations worldwide discover Fashion, Beauty & Design manufacturers. We interviewed Alyssa Leccese(Lead Partner Growth Manager US/CA) to inform you extra concerning the all-inclusive on-line purchasing platform.


Can you briefly introduce your self?

My title is Alyssa Leccese, the Lead Partner Growth Manager for the US and Canada. My background is in associate improvement, retention and acquisition. In my present position, I’m accountable for Stylight’s improvement throughout the US and Canadian markets.

Can you introduce Stylight and its core enterprise values?

Founded in 2008, Stylight is the world’s main on-line search platform for Fashion, Beauty, and Design. We assist internet buyers in 16 international locations worldwide search greater than 1,500 on-line outlets directly and examine costs of greater than 50k manufacturers. With one straightforward click on, the customers that present an curiosity in our companions’ merchandise are redirected to their on-line store’s web page. Our customers merely proceed with their order on the associate’s web site, growing direct gross sales, visitors, and model consciousness for his or her enterprise.

Tell us extra about your viewers and what kinds of advertisers do you’re employed finest with?

We are lively in 16 markets with 160 million yearly buyers. Our customers are, on common, 65% feminine and 35% male, with the best share between ages 25-34. Almost half (49%) of them are purchasing for premium or luxurious manufacturers on Stylight. Through our pre-qualified visitors, we will supply our companions a median return on funding of 4. Our core verticals are Fashion, Beauty, and Design.

What is probably the most thrilling time of yr for you as a enterprise?

The most fun time for our enterprise positively is the top of the yr: many manufacturers & retailers are looking for for extra visibility through the vacation season and due to this fact wish to collaborate with us. Keeping in thoughts the completely different wants of our companions throughout this very aggressive time, we additionally developed a variety of particular placements to extend their gross sales and visibility. We, for instance, supply Christmas Gift Guides for manufacturers prepared to place their model through storytelling options, but in addition options in our Seasonal Sales Landing Page for these extra concerned with focusing on discount-savvy customers.

What is one enjoyable truth about Stylight?

We’re a staff of greater than 100 individuals coming from greater than 25 million nations throughout the globe, and one enjoyable truth about it’s that there’s not a single staff apart from our HR division the place all staff members communicate the identical mom tongue.


What would you say are the largest advantages for an advertiser working with Stylight?

We supply product itemizing on our web site, enabling manufacturers & retailers to accumulate new buyers, develop their income and attain their full market potential. We supply extra visibility to our companions via particular placements which spotlight their merchandise for seasonal occasions in addition to all yr spherical. Finally, we provide promoting options, together with quite a lot of branded content material choices to our valued companions in addition to to companions not on Stylight.

What makes Stylight an thrilling firm?

Stylight is an thrilling firm as a result of we’re partner-first and solutions-based. We are centered on the success of our companions by serving to them purchase new buyers and enhance income via product listings and content material placements.


Any thrilling plans developing within the subsequent 12 months?

Absolutely! We’re at the moment engaged on thrilling person interface enhancements. I do know UI is usually seen as extra customer-oriented than business-oriented, however we’re satisfied that by providing an expertise as flawless as attainable to our customers, their prequalification will improve; and we’ll due to this fact carry even higher outcomes for the manufacturers and retailers listed on Stylight.

Where do you assume is the affiliate area heading to within the subsequent yr and what are the primary market disruptions?

Affiliate advertising and marketing will proceed to develop as buyers proceed to work together with the digital world through Social Media and Ecommerce. We’ve for instance seen an actual increase for livestream purchasing within the final couple of years, and influencer advertising and marketing retains gaining momentum as nicely, so it is honest to anticipate social commerce gross sales to thrive within the subsequent decade. I also can think about that inside affiliate internet marketing packages, some sectors will expertise vital progress. Fashion in fact comes top-of-mind when considering of affiliate internet marketing, however we will anticipate sports activities and sweetness to flourish within the subsequent couple of years.

Is there the rest you would like our advertisers to know?

We supply a 4-week trial interval to all new companions, enabling them to check our platform and be sure that it suits their wants. We even have an unique supply for brand new companions: attain out to us if you wish to know extra about it!

Alyssa Leccese, Lead Partner Growth Manager US/CA at Stylight
A giant thanks to Alyssa, for this very informative Interview!

Do you wish to set up a partnership with Stylight? Don`t hesitate to contact us >>

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