Lincoln Financial Network Strengthens Commitment to Diversity and Inclusion with New Head of Multicultural Markets

PHILADELPHIA–(BUSINESS WIRE)–Lincoln Financial Network (LFN), the retail wealth administration affiliate of Lincoln Financial Group (NYSE:LNC), right now introduced the appointment of Samantha (Sam) Hunter as Head of Multicultural Markets. In this function, Hunter will focus her efforts on growing and selling long-term and sustainable packages that assist to advance racial fairness and inclusion throughout Lincoln’s distribution firms and throughout the monetary planning business. She can even lead LFN’s African American Financial Professional Network (AAFPN) and its mission to assist the distinctive wants of African American monetary professionals and shoppers, LFN’s WISE Group (Women, Inspiring, Supporting and Educating) with a give attention to advocating for ladies within the business and as shoppers, and the corporate’s Women in Sales Network on behalf of Lincoln’s wholesale franchise, Lincoln Financial Distributors.

“Sam is an progressive and impactful chief, with deep business expertise and a powerful observe report of offering worth and assist to monetary professionals to enhance advisor and consumer engagement,” mentioned David Berkowitz, president of LFN. “She will likely be instrumental in furthering LFN’s tradition of service, executing on our dedication to advance racial fairness and guaranteeing that our community of monetary professionals displays the variety of shoppers in America.”

“I look ahead to serving to LFN proceed to leverage its expansive platform to promote variety, fairness and inclusion (DEI) throughout the monetary planning business and the communities we serve,” mentioned Hunter. “Lincoln’s enterprise-wide dedication to DEI has impressed me and I’m enthusiastic about what we will accomplish collectively as we additional combine DEI rules into our community of monetary professionals and our enterprise.”

Hunter comes to Lincoln with a distinguished report of accomplishments from LPL, a number one international wealth and funding administration options firm. At LPL she labored intently with monetary professionals, constructing relationships and offering useful content material on the assets and assist obtainable to them to additional enhance advisor and consumer engagement. Hunter was the lead developer of LPL’s inaugural Women’s Business Resource Group and has intensive expertise delivering participating and informative packages and occasions to minority advisor teams.

Lincoln’s AAFPN launched final yr and is designed to assist advisor improvement efforts, entice extra Black monetary professionals to LFN and to assist outline new methods for supporting multicultural shoppers. The AAFPN was modeled after Lincoln’s profitable WISE Group, which was based in 2015 and continues to assist the distinctive wants of feminine monetary advisors and their shoppers.

About Lincoln Financial Network

Lincoln Financial Network is the advertising and marketing identify for the retail gross sales and monetary planning associates of Lincoln Financial Group and consists of Lincoln Financial Advisors Corp. and Lincoln Financial Securities Corp., each members of FINRA and SIPC. Consisting of roughly 14,000 representatives, brokers, and full-service monetary planners all through the United States, Lincoln Financial Network professionals can supply monetary planning and advisory companies, retirement companies, life merchandise, annuities, investments, and belief companies to prosperous people, enterprise house owners, and households. Lincoln Financial Group is the advertising and marketing identify for Lincoln National Corporation (LNC) and its associates. Find us on LinkedIn, Twitter, and YouTube.

About Lincoln Financial Group

Lincoln Financial Group supplies recommendation and options that assist folks take cost of their monetary lives with confidence and optimism. Today, greater than 17 million prospects belief our retirement, insurance coverage and wealth safety experience to assist tackle their life-style, financial savings and earnings targets, and guard in opposition to long-term care bills. Headquartered in Radnor, Pennsylvania, Lincoln Financial Group is the advertising and marketing identify for Lincoln National Corporation (NYSE:LNC) and its associates. The firm had $324 billion in end-of-period account values as of December 31, 2021. Lincoln Financial Group is a dedicated company citizen included on main sustainability indices together with the Dow Jones Sustainability Index North America and FTSE4Good and ranks amongst Newsweek’s Most Responsible Companies. Dedicated to variety, fairness and inclusion, we’re included on transparency benchmarking instruments such because the Corporate Equality Index, the Disability Equality Index and the Bloomberg Gender-Equality Index. Committed to offering our workers with versatile work preparations, we have been named to FlexJobs’ checklist of the Top 100 Companies to Watch for Remote Jobs in 2022. Learn extra at: www.LincolnFinancial.com. Follow us on Facebook, Twitter, LinkedIn, and Instagram. Sign up for e-mail alerts at http://newsroom.lfg.com.

LCN-4328838-021522

https://www.businesswire.com/news/home/20220223006128/en/Lincoln-Financial-Network-Strengthens-Commitment-to-Diversity-and-Inclusion-with-New-Head-of-Multicultural-Markets

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