Name: Leanne Blair
osition: Co-head of consultancy and providers, Built For Growth Digital
7amI stand up and get my daughter Miesha prepared for nursery. Currently we’re engaged on a hybrid mannequin in Built For Growth Digital so we’re within the workplace round three days per week and residential from two. I get pleasure from getting again to the workplace to see colleagues, in addition to having fun with the advantages of collaborating as a staff.
8amI examine emails and make amends for something I must do. I really like a to-do-list so I add something additional to this to plan for the day head.
9amAs co-head of the enterprise, I put on many hats corresponding to e-commerce consultancy, gross sales, advertising and marketing and digital advertising and marketing so assembly with my co-head of consultancy and providers (Andrew McComb) is an especially essential a part of the day. Andrew and I’ll divide up our key initiatives and focal factors for every day and maintain one another properly knowledgeable on key points.
10amMeeting with the expansion consultancy staff to debate our shoppers, their efficiency and the way we will enhance their gross sales. This can dive into features corresponding to conversion fee optimisation, common order worth, digital advertising and marketing, search engine optimisation and consumer expertise. We are always making an attempt to remain forward of the curve, and we’re at all times sharing information and ideas to assist one another to achieve the e-commerce house.
11amEmail catch up and process listing. Our relationship with our shoppers is a prime precedence in Built For Growth Digital – we have now greater than 50 shoppers throughout the UK and Ireland so preserving updated and responding to emails promptly is a precedence. We work in partnership with IRP Commerce and are joined bi-weekly with its buyer success staff to overview shoppers and to collaborate on completely different tasks.
1pmLunch with the staff. At Built For Growth Digital we have now an incredible staff dynamic and we at all times make an effort to take a seat across the desk at lunch and catch up about common life. We are like a household at Built For Growth and we at all times encourage our staff to take breaks all through the day.
2pmCatch up with my shoppers to debate the technique of their enterprise, coming as much as this essential Black Friday and Christmas peak season for on-line purchasing, we have to plan this in step with our digital advertising and marketing staff which incorporates Google PPC, social media advertising and marketing and internet online affiliate marketing.
3pmWe have three groups – digital advertising and marketing, development consultancy and design. We meet with one in every of these groups to mirror on the problems of the day and any successes or challenges that we face on the time. It’s an excellent alternative to drawback clear up and most significantly study from each other. Collaboration is central to all the pieces we do.
4pmAs a pacesetter within the enterprise it’s essential for me to retain robust relationships with shoppers so I’ll usually examine in with just a few of them to maintain the channels of communication open and see how I can assist their enterprise.
5.30pmTo end off the day I acquire my daughter from nursery, spend some high quality time together with her and my husband and if the climate permits get out for a cycle. If not, I often soar on the indoor coach to maintain the health ranges up. I at all times consider {that a} wholesome physique results in a wholesome thoughts. Time out on the bike is basically precious and a good way to decompress and depart the workplace behind me for the night.
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