(Photo : Deep Wadhwa)
How all of it started
When Russian retail was solely simply beginning to go surfing, Denis Lagutenko, a twenty-five yr previous graduate of the MIEM with a diploma in engineering, opened his first Internet enterprise. Along with a associate, he was promoting laptop computer baggage, cellphone instances and different small objects.
The shops have been creating slowly, and one factor was clear: the conventional strategies of promotion weren’t sufficient to sustain with the digital market. Denis wanted another and that’s when he realized about internet affiliate marketing. With the assist of his fellow site owners, Lagutenko started to take a look at affiliate networks as a new channel for locating clients.
The consequence was spectacular, and the younger entrepreneur realized that he had discovered the course to transfer in. Denis continued to examine Internet advertising and marketing, attended greater than 50 trade conferences and lastly turned satisfied that he had discovered the most promising and scalable device for attracting clients on-line.
“Every enterprise wants site visitors,” claims Lagutenko, “and it have to be focused. Affiliate advertising and marketing is efficient exactly as a result of it really works totally on the Cost Per Action (CPA) mannequin. It signifies that cost has to be made just for the attraction of consumers who’ve taken a particular motion. This is a win-win state of affairs: an advertiser can optimize their model promotion prices and a webmaster can calculate his margin in advance based mostly on the supply of site visitors he’s working with.”
The deeper Denis bought into internet affiliate marketing, the clearer he realized that it was the future, and the means to generate focused leads was a worthwhile enterprise asset that was price investing in.
Lagutenko quickly opened his personal promoting company, AdsProfit, which shortly gained worldwide company standing.
However, it was not sufficient for Lagutenko to simply create a profitable venture. His subsequent aim was to share his expertise additional and construct up the experience of different Russian specialists.
How KINZA discussion board conquered the affiliate neighborhood
In 2014 the aim started to develop into a actuality and the first KINZA web advertising and marketing convention appeared in Russia, which introduced collectively greater than 1,500 contributors on-line and offline. The occasion was based mostly on the subject of earning profits on the Internet with contextual promoting, Yandex and AdSense, affiliate networks, hyperlinks, in addition to shopping for and promoting of internet sites.
The principal benefit of the convention was the absence of affiliation with any corporations in internet affiliate marketing. This allowed contributors to objectively consider the market and draw their very own conclusions from the speeches of consultants who have been invited to KINZA solely on the foundation of their achievements and skilled background.
Each time the convention was getting larger in all respects: the variety of contributors, audio system, and networking codecs was rising. KINZA was the first occasion in the internet affiliate marketing sphere which launched the internationally well-known Speed Networking, fast acquaintances in order to get as many helpful enterprise contacts as doable. Another innovation was a particular cellular app for on-line networking earlier than the begin of the convention.
Networking itself is a key concept round which the group of any Internet advertising and marketing occasions is constructed. If you create all the situations for snug communication, the connections individuals will make with one another can carry monumental income in the future.
“Let me share a case of one among my trade colleagues. After attending KINZA convention in 2019, he was including shoppers and companions that he had met for over two years to his CRM system,” says Lagutenko. “And now think about, these shoppers introduced him 1.5 million rubles of web revenue! On common, one particular person attending the convention spends about 25 thousand rubles, together with the ticket and all prices related to a enterprise journey. The advantages are apparent, which is why whole groups and even delegations come to KINZA.”
By 2021 Denis realized that his venture had all the possibilities to increase into international markets, and collectively together with his crew he rebranded it. As a consequence, the worldwide convention turned a cross-continental discussion board KINZA 360. The new naming couldn’t have higher mirrored the shift in positioning and the ultimate transition from a narrower section (web optimization) to a a lot wider one (internet affiliate marketing). The first renewed KINZA was held on September ninth in Moscow, gathering over 2,000 web entrepreneurs and for the first time in the historical past of the trade combining two codecs: on-line and offline. Even the closed borders didn’t forestall Lagutenko from taking the occasion to a essentially new degree. Forum contributors couldn’t solely watch the stay broadcast of knowledgeable speeches, but in addition join to a particular on-line stage, the place audio system from Latin America, Britain and the Asia-Pacific area shared their experiences.
KINZA 360 in Moscow:
Location
MUSIC MEDIA DOME. The largest media house on the planet, twice listed in the Guinness Book of Records for the largest projection surfaces and the display as tall as an eight-story constructing.
Number of contributors
2,500 individuals attend the discussion board in particular person, and 5,000 extra watch the audio system’ displays on-line in English and Spanish.
Speed Networking
The Speed Dating format labored out completely for the contributors, so the organizers had to improve the variety of tables and circles. On common, an hour of networking can get 20+ helpful contacts.
Exhibit Hall
In the exhibit corridor the representatives of greater than 60 affiliate networks, direct advertisers and different helpful providers for associates have been positioned. Participants have been in a position to discuss face-to-face, obtain particular person situations, personal insights in addition to discover a crew.
KINZA AWARDS
Another innovation of the discussion board was the unbiased KINZA AWARDS, the place well-known affiliate networks, influencers and media competed in 15 classes. The winners have been chosen by open voting on the official web site of the award and the awards ceremony happened throughout the after-party
Finally, in October 2021 Dennis Lagutenko held the first KINZA discussion board outdoors of Russia, specifically in Kyiv. According to the suggestions from the contributors, KINZA Kyiv outshone all the conferences that have been beforehand held in Ukraine.
“Marketing and promotion through social networks additionally performed a large function right here,” Denis says. “We made it doable for KINZA Moscow to entice the consideration of the whole Russian and CIS affiliate neighborhood. Almost two months earlier than KINZA Kyiv the natural progress of subscribers in the official Instagram account and Telegram chat was over 2000 and 1000 individuals respectively. The pleasure about the discussion board was so nice that we have been bought out simply a few days earlier than the occasion and had to improve the quota from 2000 to 2600 tickets. However, even these bought bought out too shortly.”
KINZA Kyiv was the first step of Lagutenko to increase the geography of the model and improve its recognition overseas. Today KINZA is already the most influential internet affiliate marketing occasion in Russia and CIS. In the future, Denis intends to maintain the discussion board in Central Europe, in addition to to manage comparable occasions in the United States and Latin America.
Business atmosphere for the better of the finest
“Internet advertising and marketing is a very dynamic discipline. Today you could be at the head of the market, however tomorrow there might be new trendsetters and you can be left behind. That is why networking cannot be restricted to simply attending trade conferences. Professionals want to talk on a common foundation in order that they will sustain with the information and share their experience with one another, which is able to transfer the affiliate trade ahead.”
Thus, Lagutenko had the concept of making a personal membership for leaders in the discipline of Internet advertising and marketing, CPA.membership. The venture is a platform for exchanging enterprise expertise in a confidential atmosphere. Residents of the membership assist one another to develop each professionally and financially. Affiliate community representatives get high quality site visitors, good protection and alternatives for ongoing cooperation. Webmasters get help, the finest situations from dependable companions and the alternative to develop amongst profitable like-minded individuals.
CPA.membership unites solely the finest representatives of the internet affiliate marketing with earnings from $10,000 per 30 days. Denis is eager to make the membership all the time a secure territory for making offers. That is why it’s unattainable to be part of it with out a suggestion from no less than two energetic members. Only a specialist, who has obtained robust help from the neighborhood and has introduced one thing modern into the affiliate sphere, turns into a resident.
“CPA.membership relies on three principal rules: belief, privateness and absence of administration from the outdoors. No one however the residents themselves understand how to manage their enterprise communication in the finest method, so I all the time carry all necessary points to dialogue inside the neighborhood.”
CPA.membership member advantages:
Exclusive networking with main site owners, profitable businessmen and moneymakers.
Ability to tackle enterprise points shortly with the homeowners of corporations with a turnover of $1,000,000.
Unique phrases of cooperation with well-known affiliate packages, cost providers and different corporations, which give providers in internet affiliate marketing.
Comfortable lodging and the finest seats at the brightest offline occasions, conferences and events in internet affiliate marketing.
The venture additionally has its personal YouTube channel, the place you could find interviews with premium members of the neighborhood (from profitable site owners to homeowners of main affiliate initiatives) in addition to video studies from personal occasions of the membership and its companions.
At the second CPA.membership is the largest and {most professional} neighborhood of web entrepreneurs in Eastern Europe. There are greater than 350 members and the variety of new functions is rising each month. Everyone who works in internet affiliate marketing desires to be a member of CPA.membership.
Trusted opinion chief
With so many various initiatives in his background, Denis Lagutenko has shortly develop into an influencer for the neighborhood of Internet entrepreneurs in Russia and the CIS. In 2019 he was acknowledged as the finest enterprise blogger in accordance to the Fashion People Awards. At the second, Denis’s Instagram account has greater than 450 thousand followers, who actively comply with his skilled and private life.
Lagutenko is invited as an Internet advertising and marketing knowledgeable by influential media retailers in Russia and the world, equivalent to Lenta.ru, Fontanka.ru, Profile.ru, Investing.com, The London Economic and Entrepreneur, in addition to YouTube channels and enterprise golf equipment. He lately turned a member of the jury for the acclaimed Business Success competitors for entrepreneurs, the place he judged finalists in the “Best Internet Project” and “Digital Economy” classes together with leaders of distinguished Russian corporations, together with VTB, Otkritie Bank and OPORA RUSSIA, the largest affiliation of entrepreneurs.
“For me, judging expertise is a chance to have a look at my experience once more, however from a completely different angle,” Lagutenko admits. “When you might be close to the finest entrepreneurs in the nation and you analyze initiatives of younger specialists collectively, you involuntarily assess your degree of information, evaluate it with others, take one thing to your discover and, as a consequence, discover new factors for progress. That is why I counsel all startups that need to make a title for themselves not to be afraid to participate in such prestigious competitions. This is the identical networking that offers you a useful probability to construct direct communication with the most gifted entrepreneurs, which normally takes years of exhausting work.”
Denis himself and his contribution to the digital transformation of contemporary enterprise have been acknowledged by Investment Leaders and Digital Leaders awards. The latter was particularly vital for Lagutenko as a result of he and his company ADSbase received in the “Digital Leader of the Year 2020-2021” nomination, abandoning 1C Bitrix, Rostelecom, MGTS and Yota.
“It is feasible to attain sure heights in the event you actually like what you do. I’m all the time searching for alternatives to understand my potential and make the world round me higher. And I discover these alternatives by creating my enterprise in internet affiliate marketing.”
What is subsequent?
Denis Lagutenko goes to increase the horizons of web entrepreneurs throughout the world by not solely organizing his personal trade conferences but in addition by talking at the largest worldwide occasions, equivalent to Traffic&Conversion Summit and Affiliate Summit. He has already given displays for SYNERGY DIGITAL FORUM, Affiliate Conference and CPA Life, the place he instructed about present traits and efficient market entry methods for individuals who need to take their place in the internet affiliate marketing world.
For now, Denis Lagutenko plans to develop present initiatives and create new corporations in the USA, serving to native advertisers and entrepreneurs brush up on their skilled abilities. According to the entrepreneur, requests for cooperation from American corporations are already coming in, which isn’t shocking, as a result of the internet affiliate marketing trade is rising quickly.
Since the pandemic got here, the e-commerce sector has been rising steadily, and shoppers have gotten extra and extra accustomed to making transactions on-line. By 2022 the U.S. affiliate market might exceed $8 billion, which signifies that the discipline actually wants extra high quality specialists.
“The digital world is immense,” assures Denis. “If you will have a good understanding of promoting platforms, equivalent to Google or Facebook, and understand how to correctly deal with site visitors in order that it brings in actual leads, all the doorways are open to you. This is what I like about internet affiliate marketing: right here your online business has no boundaries.”
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