Spotlight revamps media portfolio with new Publisher Solutions suite  

Spotlight Sports Group has bolstered the media and online marketing companies of its B2B product portfolio by launching its new Publisher Solutions suite.   
The Publisher Solutions suite expands Spotlight’s media portfolio offering easy-to-integrate betting widgets and online marketing options – serving to shoppers ship actionable content material to drive engagement and incremental revenues.    
Spotlight has upgraded its media portfolio to cater for the widest vary of betting advertising and marketing provisions together with affiliate administration, content material creation, efficiency monitoring and marketing campaign optimisation.
“We are able to develop our international worth proposition, particularly given the latest acquisition of Alarm Sports Network,” mentioned Spotlight Sports Group’s Head of Digital B2B Will Fyler.
“As effectively as a worldwide web site refresh to replicate our rising proposition, we’re delighted to current a spread of new merchandise corresponding to our Turnkey Affiliate Solutions, Smart Widgets and Free-To-Play video games that cater for media firms globally.”
The media improve follows analysis from Nielson which discovered that 55% of sports activities followers declared an curiosity in sports activities betting. Spotlight notes that as conventional digital income streams strategy maturity, media firms can use its Publisher Solutions as a viable utility to speed up additional income progress.
Applying its heritage betting media and content material options with modular affiliate applied sciences, Spotlight goals to grow to be the main provider of turnkey online marketing options, permitting incumbents to easily plug-in the distinctive suite to their platforms in as much as 70 languages.
Fyler added: “Sports followers are keen on sports activities betting and, given the worldwide progress of betting, there’s a vital alternative for media publishers to offer their sports activities audiences with nice content material and merchandise whereas additionally rising revenues.  
“We additionally know that offering betting-related content material and merchandise successfully is labour intensive and troublesome. 
“However, as a media firm working Racing Post amongst different manufacturers, we’re in a lucky place that during the last 30 years now we have constructed up the vary of expertise to attain this and so we are able to now provide bespoke Publisher Solutions tailor-made to any media firm’s viewers.”