PHOENIX, Oct. 4, 2021 /PRNewswire/ — Item 9 Labs Corp. (OTCQX: INLB) (the “Company”), a vertically built-in, hashish dispensary franchisor and operator that produces premium, award-winning merchandise, at present introduced that the Company has added a senior-level advertising govt and a mid-level advertising skilled to its advertising workforce. Their focus is on managing and advancing the accelerated gross sales and model momentum that the enterprise is experiencing nationally throughout its hashish dispensary franchise, Unity Rd., and high-quality hashish model, Item 9 Labs. The hires embody:
Kristen Mathis, Vice President of Marketing: Mathis has 15 years of profitable model and sales-building expertise, each company and company, in quite a lot of client bundle items (CPG) areas. With deep experience in direct-to-consumer, omni-channel advertising campaigns, she’s going to lead the Company’s advertising division, re-position strategic goals and outline essentially the most impactful ways to drive true incremental progress throughout the Company and its manufacturers. Recently, Mathis served 4 years as Head of Brand, Marketing, Creative + Social for Dansons Portfolio, the place she constructed her division from 4 to twenty-eight workers, created internet online affiliate marketing applications, launched paid and e mail advertising, and launched quite a lot of social media methods — together with partnerships with NASCAR and ESPN. Many of those campaigns have been deemed extremely worthwhile wins for the manufacturers.
Emily Gritti, Senior Manager, Trade Marketing & Events: Gritti brings a robust seven-year advertising observe file in numerous CPG areas wherein she designed and efficiently carried out digital merchandising, social media content material, e mail advertising methods, native occasions, avenue workforce & model rep. administration and extra to construct model worth and income progress. In her new function, she can be constructing holistic, best-in-class commerce advertising applications to foster progress, retention, engagement and gross sales for the Company’s dispensary and franchise companions. She may even be main occasions, demonstrations and ground-level advertising technique to additional help top-line company priorities and progress goals.
A model advertising marketing consultant with a formidable observe file comprised of branding and advertising extremely acknowledged nationwide CPG and retail manufacturers – together with a number of years’ expertise constructing hashish and celebrity-driven CBD manufacturers, many from their conception and launch. This marketing consultant—whose identify is withheld attributable to aggressive issues—will present cannabis-specific model expertise design technique, innovation, direct-to-consumer and brand-family integration experience to spherical out the brand new advertising workforce hires.
“We are shifting swiftly on our progress initiatives and build up our advertising workforce with high-level expertise, which is a prime focus as we’re solidifying our present place and plotting our entrance into new markets with our Unity Rd. and Item 9 Labs manufacturers,” mentioned Item 9 Labs Corp.’s Chief Executive Officer, Andrew Bowden.
Item 9 Labs just lately earned a Cannabis Cup win in Arizona, marking its ninth first place end in a hashish competitors inside the previous three years. The Company just lately secured a $19 million development financing mortgage with Pelorus Equity Group for grasp web site growth of its Arizona cultivation and lab web site in addition to completion of its facility in Nevada. Currently, Unity Rd. has a franchise store open in Boulder, Colorado in addition to a number of agreements signed with greater than 15 entrepreneurial teams who’re growing the franchise in not less than 8 states.
Bowden added, “Kristen and Emily have hit the bottom working. Their enthusiasm and drive are infectious, infusing a brand new, synergistic vitality all through our group as they work intently with gross sales, distribution, product administration, packaging, operations, franchising and enterprise growth to spice up our manufacturers.”
The Company’s Director of Communications, Jayne Levy, was additionally promoted to Vice President of Communications. Levy spent practically a decade working in franchise-focused communications the place she executed public relations initiatives for 70-plus franchisors, spanning throughout 20 totally different industries and networks of 1 to three,000-plus places. She started working with the Unity Rd. workforce in December 2018 and upon acquisition of the franchise in March 2021 has taken a lead function in guiding inner and exterior communications throughout the Company. Additionally, Hannah Dahlgren was promoted to Senior Brand Manager and Veronica Paz Booth to Director of Education. Paz Booth is at present enrolled within the nation’s first hashish graduate program, Master of Science in Medical Cannabis Science and Therapeutics at The University of Maryland School of Pharmacy.
Item 9 Labs Corp. is at present in search of so as to add a number of director and management-level positions together with Director of (*9*), Creative Design Manager, Field Marketing Manager and Digital Marketing Manager, amongst different roles. Click right here to view present accessible positions.
About Item 9 Labs Corp. Item 9 Labs Corp. (OTCQX: INLB) is a vertically built-in hashish operator and dispensary franchisor delivering premium merchandise from its large-scale cultivation and manufacturing services in the United States. The award-winning Item 9 Labs model makes a speciality of best-in-class merchandise and consumer expertise throughout a number of hashish classes. The firm additionally provides a singular dispensary franchise mannequin by means of the nationwide Unity Rd. retail model. Easing boundaries to entry, the franchise offers a possibility for each new and present dispensary homeowners to leverage the data, assets, and ongoing help wanted to thrive of their state compliantly and efficiently. Item 9 Labs brings the perfect trade practices to markets nationwide by means of distinctive retail expertise, cultivation capabilities, and product innovation. The veteran administration workforce combines a various talent set with deep expertise within the hashish sector, franchising, and the capital markets to guide a brand new technology of public hashish corporations that present transparency, consistency, and well-being. Headquartered in Arizona, the corporate is at present increasing its operations house by 650,000+ sq. ft on its 50-acre web site, one of many largest properties in Arizona zoned to develop and domesticate flower. For further data, go to item9labscorp.com.
Forward-Looking AssertionThis press launch incorporates forward-looking statements inside the that means of the secure harbor provisions of the Private Securities Litigation Reform Act of 1995. Such statements contain dangers and uncertainties, together with, however not restricted to, dangers and results of authorized and administrative proceedings and governmental regulation, particularly in another country, future monetary and operational outcomes, competitors, basic financial situations, proposed transactions that aren’t legally binding obligations of the corporate and the power to handle and proceed progress. Should a number of of those dangers or uncertainties materialize, or ought to underlying assumptions show incorrect, precise outcomes could differ materially from these indicated. Important elements that might trigger precise outcomes to vary materially from the forward-looking statements we make on this information launch embody the introduction of recent know-how, market situations and people set forth in stories or paperwork we file once in a while with the SEC. We undertake no obligation to revise or replace such statements to replicate present occasions or circumstances after the date hereof or to replicate the prevalence of unanticipated occasions.
Media Contact:Item 9 LabsJayne Levy, VP of CommunicationsE mail: [email protected]
Investor Contact:Item 9 Labs800-403-1140Email: [email protected]
SOURCE Item 9 Labs Corp.
