Are Media’s Beautyheaven relaunches with brand refresh and new commercial functionality

Are Media have at the moment relaunched Beautyheaven, together with a refreshed brand, elevated member functionality and extra alternatives for commercial integration and content material amplification.For Beautyheaven’s magnificence and well being commercial companions, together with Estee Lauder, Nivea , L’Oreal, Procter and Gamble, the refreshed website gives new alternatives to amplify brand scores and evaluation campaigns.Product listings will likely be website positioning optimised and new affiliate internet marketing alternatives are open to member manufacturers. In addition, new advert models which have a social media focus will likely be added to drive group and member participation with evaluation era campaigns.Beautyheaven has additionally partnered with expertise platform Bazaarvoice to permit purchasers’ Trial Team opinions to be syndicated by way of retailers akin to a Big W, Chemist Warehouse, Mecca and Target.ADVERTISEMENT
The new website has been fully rebuilt with a new content material administration system and integration of evaluation seize syndication software program. The new functionality is designed to reinforce the person expertise with tailor-made suggestions, new merchandise choice instruments and scores and opinions which can be extra interactive than ever earlier than to drive better participation throughout movies, articles and social media.Launched 14 years in the past, Beautyheaven hosts greater than 318,000 opinions and 145,000 members, who check and suggest magnificence and well being merchandise. So far this yr 5,000 merchandise have been acquired, 20,000 opinions submitted and 44,000 feedback made on articles, in accordance with Are Media.The relaunch is being supported by a advertising and marketing marketing campaign throughout the Are Media community, tv, radio and partnerships with retailers and hospitality distributors. In addition, Beautyheaven will launch a magnificence giveaway promotion for shoppers to win magnificence merchandise for 5 years.The new Beautyheaven comes as Are Media prepares to launch newest business insights sequence, TRENDtalks: Beauty, with a panel of business specialists to debate Australia’s multi-billion greenback magnificence market.Are Media head of magnificence, Alicia Melville, stated: “We have overhauled Beautyheaven from the bottom up to make sure our devoted and loyal members proceed to have entry to the newest recommendation, information and unbiased opinions of magnificence and well being merchandise, on a platform that’s extra intuitive, interactive and person pleasant.“Brands now have a future-proofed website that continues to achieve our audiences throughout all factors of their analysis and buying journey, offering them extra alternatives to attach with them.”Are Media, digital managing editor, magnificence, Samantha McMeekin, added: “We consulted carefully with our members to rethink and redesign all the Beautyheaven expertise. We’re thrilled with the result and our refreshed brand id. It signifies an thrilling subsequent chapter for the Beautyheaven brand.”