SOLANA BEACH, Calif., Sept. 28, 2021 /PRNewswire/ — Wildfire Systems Inc., an revolutionary monetary know-how platform that powers reward and loyalty applications, has appointed technique and monetary providers professional Michael Marcus to its board of administrators, and government affiliate marketing online leaders Kerri Pollard and Adam Weiss to its board of advisors.
Marcus, a long-time senior advisor at The Boston Consulting Group, was beforehand a Wildfire programs advisor. He beforehand served as a C-suite government in HSBC/Household’s US bank card enterprise as chief danger officer, chief advertising and marketing officer, head of technique and enterprise improvement, and head of information/analytics. Prior to that, he was a accomplice at The Boston Consulting Group. Finally, he serves as a board member/advisory board member to a number of FinTech, RegTech, Alternative Data, and Loyalty firms.
Pollard, a thought chief and innovator within the efficiency advertising and marketing trade, beforehand led essentially the most outstanding affiliate marketing online community, Commission Junction, the place she served as the corporate’s president from 2007 to 2015. Currently chief income officer at Patreon, she has additionally served as chief income officer at Greenfly, Inc., and Honey, which was acquired by PayPal in 2019.
Weiss, a seasoned government and professional within the affiliate marketing online area, spent 14 years at Rakuten Marketing (previously LinkShare) holding a number of management roles together with basic supervisor and senior vp of the North American affiliate enterprise. Now the proprietor of Weiss Digital Consulting, he gives strategic consulting providers supporting innovation & progress for digital publishers and know-how companions within the affiliate channel.
“Wildfire’s constant excessive progress will profit enormously from the expertise and insights of these three completed trade consultants,” stated Jordan Glazier, Wildfire’s founder and CEO. “I could not be happier to add Mike’s gifted management and strategic imaginative and prescient to underpin our continued success, whereas the manager expertise from Adam and Kerri will enable them each to advise us as we proceed on our trajectory. I look ahead to their contribution and welcome them to the crew.”
“Wildfire empowers monetary providers organizations to reward customers’ natural procuring throughout desktop and cell, whereas monetizing each transaction,” stated Marcus. “It could be very uncommon to discover a client loyalty proposition that drives financial savings for shoppers, whereas additionally delivering worth to the accomplice and to the service provider – it’s a win-win-win. The platform’s intensive capabilities and worth supply make Wildfire a model to watch. I’m excited to be a part of Jordan and his crew and look ahead to contributing my expertise to its worthwhile progress.”
“Wildfire brings revolutionary new know-how to the affiliate trade, enabling firms that weren’t traditionally in a position to take part within the affiliate ecosystem to construct new income streams,” stated Pollard. “Wildfire’s platform adjustments the sport for these firms, permitting them to enhance the lifetime worth of their consumer base, whereas driving incremental gross sales for retailers throughout each vertical. I look ahead to advising the corporate because it continues its aggressive progress.”
“Wildfire’s turnkey platforms make it doable for its monetary providers and know-how companions to deploy rewards choices for his or her customers and take part in affiliate marketing online in new and revolutionary methods,” stated Weiss. “Wildfire is enabling wins for everybody: customers win with rewards and financial savings, retailers win with elevated gross sales, and companions win with enhanced client loyalty and new income streams.”
For extra data on Wildfire’s commerce monetization platform and to schedule a demo, please go to: https://wildfire-corp.com/#solutions
About Wildfire Systems, Inc.Wildfire Systems gives an enterprise platform which permits companions to embed social commerce, rewards, and cashback choices inside their present providers. Wildfire’s patented suite of applied sciences rewards on-line procuring and harnesses digital word-of-mouth, delivering enhanced consumer experiences, client loyalty, and new income streams for companions. By harnessing word-of-mouth suggestions, Wildfire drives incremental income for over 30,000 on-line retailers together with 1800-flowers, Dell, Macy’s, and Sephora. The firm is predicated in San Diego and was based in 2017. For extra data, go to www.wildfire-corp.com.
SOURCE Wildfire Systems
Wildfire Appoints Michael Marcus to Board of Directors
